Tuesday, April 20, 2010

Food Marketing to Kids

Princess Soup raised my awareness. Today, I did a little digging on the business of marketing food to our children. According to this report, published in 2007 by the Kaiser Family Foundation, children ages 2-7 see an average of:
  • 17 minutes of advertising each day
  • 12 food ads each day or more than 4,400 a year

Food companies spend billions of dollars each year advertising food to our children. Few, if any, of those dollars are devoted to whole, natural fruits and vegetables.

Am I the only one who considers this is problem? Until we can change the advertising rules your best bet is to turn off the television.

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