Tuesday, October 6, 2009

Foxes and Houses of Hen

We here at Cybercise are all about helping people to make better food choices. And, we're not particularly concerned with who is delivering the message as long as the message is unbiased. When people begin to publish messages without altruistic intent, we can all get in trouble, especially when the innocent reader is unaware of the bias.
The LA Times reported in this blog yesterday that several of the very large processed food manufacturers have started a new foundation called the "Healthy Weight Communities Foundation." As a person who has spent a great deal of time in other arenas thinking up names for things, they get a kudos for this name. One could even start to believe that they are committed to ensuring people in communities are of healthy weight.
I am not one to impugn something before it happens, but I will admit being a bit of a skeptic here. The contributors to this foundation are publicly traded companies that create processed foods. Just about everything on the grocery store shelves in the aisles in the middle of the store is produced by these companies. Do they (and their stockholders) really want us to stop eating the things that caused the unhealthy weight in the first place? I suspect some public relations folks suggested they had to do something before they were accused (or sued) for causing these problems to begin with. Starting a foundation, forking over several million dollars and releasing some press about how they care. Yeah! That's the ticket - then we'll look like the good guys.
I think if they were really committed to ensuring our communities were of healthy weight they would stop producing processed foods and use their muscle and money to figure out how to get affordable, whole, natural and non-processed food to all Americans.

No comments:

Post a Comment