A Simpler System?

Can we make the previously discussed label even more simple? Of course we can. While traveling through the UK last week, I noticed this nifty little label on the front of food packages sold by Tesco. This is a box of cake mix which produces 12 cupcakes.

I think we can further adapt our last food label version to assign a red, yellow or green label for the calorie count and to identify the kinds of fat. I also think the "V" on the label for vegetarian is a nice touch.


As we go back to the label design room, we'd love to hear your ideas. Remember, our goal here is to help people make better food choices. Stay tuned for the next version!