Wednesday, December 1, 2010

Label. The Newest Generation.

The design keeps improving! In case you haven't been following along, we're on a quest to design a new front of package label for our food. The whole thing started with the ridiculous commercial on TV that says one serving of Manwich has a full serving of vegetables. Then talk started about how to rebrand High Fructose Corn Syrup so we wouldn't be aware of what is in our food. The idea really blossomed at HealthCampDC 2010 a few weeks ago with some terrific thought leaders in health and wellness. Then a trip to the United Kingdom further refined the idea (am I the only one who loves going to grocery stores in other countries???).

Today, I'm happy to unveil the latest generation of our front of package food label!

Front of Package Food Label © 2010 Cybercise®

Now, we have this lovely little color-coded bar which helps consumers choose food based on an easy system of red, yellow and green. The idea is simple... choose products with mostly green and avoid products with mostly yellow and red. It is universal. It is easy to understand. It is clear.

What a revolution! The simplest ideas are always the best.


  1. I love going to groceries stores abroad!

    This label keeps getting better. I still have concerns about the mileage tab. I assume we are reporting the number of miles travelled to compile the labeled product. So rice harvested in a field in china and packaged in the local village might say "5 miles" but is then shipped halfway around the world.

  2. Thanks, Mark. At least I'm not the only one in said grocery stores wandering around with a smile! My intention on the miles is origin of ingredients contained in the package. So the rice harvested in china would display all of the miles from china. I think it would be very powerful to show the stuff in a Rice-A-Roni package traveled a few thousand miles to get in the box.