Monday, November 9, 2009

China - The Next Target

The Wall Street Journal reported on Novartis' strategy to invest $1 billion in R&D in China. The article mentions the China market for pharmaceuticals is growing quickly and they are also contemplating health care reform to expand coverage into rural areas. The China strategy is a solid one for Novartis (as well as other pharma).

I began to wonder why China's market was suddenly so attractive. Could be a simple revenue, income and happy stockholders proposition? Could be a new market without the regulation and difficulty of the US market? Could be since Western culture has an expanded presence in China they actually now need the same medications we are taking to stay healthy?

I found this article reporting on the alarming increase in obesity in China. The growth in overweight and obese Chinese is attributed to changes in food habits, lifestyle choices and decrease in exercise.

So, let me get this straight... we introduce a Western lifestyle to a new population so then they need our Western remedies to cure them....

Is anyone else beginning to think the Western culture is a virus?

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