We are always creating new tag lines for Cybercise (really, always!). Recently, we created marketing material for our Workplace Wellness program and on the folder, used the phrase, "Wellness. On Demand." When I gave the material to a colleague he asked if he actually had to do anything other than demand wellness. He was teasing me, of course, but it made me think.
Would we, if given the chance, order one-click wellness? Click here and you are instantly healthy? No more avoiding the french fries and burgers. A pint of Ben & Jerry's every night. Sounds pretty good. Would you do it? Given our overuse of prescription medications in this country (many of which are not needed with lifestyle changes), I think most of us probably would go for it. And if we did, what would we lose in the process?
One visual sticks with me.
Would you give up the hard for life through a straw?
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