$1 + 90min = A Fit and Healthy You

Earlier this year, January in fact, we introduced our 10-to Workday Workout programs to help you take little workout breaks all throughout your workday. If you do 5 to 10 minutes of exercise each hour, you'll have from 45 to 90 minutes of exercise by the end of the day. Awesome!

The program has two versions, the details of which are here. If you're not a Cybercise member, you were left with the written instructions for each exercise which we made available on our website for free. For Cybercise members, you could simply click on the link and follow along to the exercise video on our website.

Until..... (drum roll, please).... today!

Today, we are lauching a new video storefront which gives you the ability to subscribe to a specific set of videos. We are debuting our storefront with The 10-to Workday Workout videos which you can subscribe to for $1 per day (made easy with PayPal). You get access to 9 videos most of which don't require any equipment (or we suggest handy substitutes if some gear is required). You're running out of excuses! Imagine... a full body workout by the end of the day, you'll be feeling great and can have some fun instead of hitting the gym after work.

If you're following along on Twitter, you'll know that today is a B program day and you get a handy tweet reminder at the :45 minute mark of each hour. What are you waiting for??? Head over to the Cybercise Video Storefront, invest a dollar in you today and exercise all day long.

Psssst... As a super debut day bonus, the B Day program is FREE today only. Click here!

Move. ◆ Functional Exercise

Functional exercise is a way to Move. your body in the same way you use your body for daily activities. The idea with functional exercise is to strengthen the body in the ways and places you will actually use your body. Having big biceps doesn't necessarily help you carry heavy bags of fresh, organic vegetables home from the farmer's market.

At its most basic level, functional exercise takes into account that your body is a system not a dissociated set of bones, muscles, tendons and ligaments. The things we do each day rely on our body system to perform and keep us free from injury. Something simple like a squat engages the gluteus maximus, quadriceps, hamstrings, hip rotators, trunk stabilizers, hip flexors and extensors, and the knee flexors and extensors. If you are only exercising your quads, you are more prone to injury when lifting something heavy.

While we have some functional exercises included in the videos on the Cybercise portal, stay tuned for more. Until then, think about your body as a whole and give all of it a little love when you Move. 

Move.

How much do you exercise each week? If you're like most Americans, the amount is well below the recommended minimum. The CDC recommends 150 minutes of moderate-intensity aerobic activity and at least 2 days of muscle-strengthening activity. Finding the time to fit all of this in can be a bit daunting and many people who can't do it all do nothing at all.

Mistake #1: Not doing any exercise because you don't have time to do "enough."

A little bit of exercise each day is better than no exercise. If you don't currently exercise start with 10 minutes a day. Taking a walk is an easy and effective way to get started.

Mistake #2: Not doing any exercise because you don't have a gym membership or equipment.

A walk doesn't require any equipment. Nor do push-ups or sit-ups or squats. Or grab a few cans of soup and do some bicep curls.

Mistake #3: Not doing any exercise because you don't know how.

There are plenty of web resources to help. And, the links on the exercises listed give you a sneak peek into the written tips and techniques that accompany our animated videos.

Start with 10 minutes a day which (quickly) adds up to 70 minutes a week. From there, we can keep building. The only thing is really requires is for you to decide today is the day you will make a choice for your own wellness.

Will you? Today?

Hassle, Rules and Policies

I wonder why retail establishments which we frequent make it so very difficult to do business with them? An incredibly long and frustrating story cut short because I only wish it to serve as background. My iPhone is not working. I went into the Apple Store (Columbia, Maryland) and simply wanted to buy a new phone. I didn't have the time to stand in the store while the "helpful" staff took me through the activation process. They would not sell me a phone unless I had it activated in the store. Apparently they would rather not have the sale than give a customer what they want. I refused and went home to order it online (which Tony in the store fully admitted would come to me non-activated). The online AT&T store only has 2-3 day shipping. My choices are to go without a phone for 2-3 days or agree to the retail store's inane policy.

This experience made me wonder about bricks-and-mortar gym memberships. I remember reading this article recently about someone two months into a two-year contract with Bally's when the gym declared bankruptcy. He had some difficulty getting his money back. Does anyone else think this is ridiculous? I would think by this time we'd be living in a refined world where we treated each other kindly and with respect.

When we were setting membership prices for Cybercise we decided on $10 a month and $120 per year. We had much discussion about giving a discount for a one-year membership and, for now, have opted to keep the pricing consistent. What does this do for you, our customer? You can join on a monthly basis and don't have to worry about a long-term contract. We want to make you happy and let's face it, $10 a month for unlimited workouts delivered directly to you, is quite a bargain. You don't have to drive to the gym, you don't have to put up with silly long-term contracts and you can workout as much as you want. And, we're so sure you're going to love us that we're comfortable with our month-to-month relationship.

If, for some inexplicable reason that I can't imagine at the moment, you are not satisfied with the customer service you get as a Cybercise member, just invoke the "Apple Store Insanity" defense. We'll make you happy.

P.S. - And we are working on an iPhone app so all of your favorite Cybercise workouts will be available to you anywhere!